About Season 4
Coke Studio embarks on its fourth season with a heightened awareness of the invisible
depths of the musical foundations upon which it stands. Expanding on the experiences
of the previous three seasons, Coke Studio now continues along the path of self-discovery
with a fresh perspective on the scale of diversity – of music, poetry, cultures
and languages - that exist in Pakistan.
In Season 4 the Coke Studio journey is rich and varied. It takes us deeper into
the realm of classical music – introducing promising new talent, highlighting branches
of music that have evolved from the classical root and presenting demonstrations
of the ancient art form by universally acknowledged maestros. Coke Studio will also
be showcasing styles of music that are uncommon yet exceptional and therefore, very
precious. In keeping with the Coke Studio tradition of expanding the boundaries
of mainstream listening, there is the inclusion of regional language songs. Making
valuable additions to the country’s known talent pool, Coke Studio also introduces
some gifted, yet virtually unknown singers that have earned a place on this platform
due to their skill and talent alone. And providing perfect balance to the musical
spectrum of this season, Coke Studio continues to acknowledge the importance of
contemporary music via fusion and cross-genre collaboration numbers - featuring
pop singers, a diverse range of bands and a house-band that combines the best of
eastern and western instrumentation.
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About Coke Studio
Coke Studio embodies a musical fusion of exciting elements and diverse influences,
ranging from traditional eastern, modern western and regionally inspired music.
Bringing alive the magic of live recordings and performances, Coke Studio prides
itself on providing a musical platform, which bridges barriers, celebrates diversity,
encourages unity and instills a sense of Pakistani pride. Coke Studio is an inspired
step by Coca-Cola for having created a platform where renowned as well as upcoming
and less mainstream musicians from various genres can collaborate musically.
Now in its fourth season, Coke Studio spirals to encompass a wider arc of diversity
as the voyage of discovery continues in an exploration of the next wave of musical
styles and influences.
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