Aima Baig
Aima began to discover her voice as a young girl, in the privacy of her bedroom, singing along to karaoke versions of her favourite pop songs. While Aima’s secret remained undiscovered in the mainstream media for much of her life, she is now considered to be one of Pakistan’s leading female vocalists. She won a Lux Style Award in the category of Best Female Singer in Film for Kalabaaz Dil, a song she sang for Lahore Se Aagey in 2017. The following year, she won yet again in the same category. In 2019, Aima was awarded the highly coveted Tamgha-e-Fakhr-e-Imtiaz for her contribution to the arts. Aima is regarded as a versatile singer with a mastery in many genres including romantic, sad and upbeat songs and while her vocals possess a western texture, she has demonstrated her vocal range by singing in Seraiki, Punjabi and Urdu effortlessly. To date, Aima has worked on numerous films and dramas as a playback singer including Jawani Phir Nahin Aani 2, Na Maloom Afraad and, more recently, Parey Hut Love. As an artist, she has performed alongside top names in Pakistan’s music industry including Shuja Haider during the PSL Final Opening Ceremony.
“Music doesn’t have a language, it’s about the feeling. You have to put a lot of soul into whatever you are making. Music doesn’t work if you’re only doing it for money or professionally. It works only if it’s from the soul. There’s no price to it.”